Curated collections
Reference collections
Public references grouped by topic across platforms and formats.
Reels
Reels reference collection
Scan Reels formats built around short hooks and repeat viewing.
Shorts
Shorts thumbnail references
See the title, contrast, and human framing patterns that earn clicks.
Beauty
Beauty content references
UGC, reviews, before-and-after structures, and routine-based beauty examples.
Food
Food content references
Video and image reference patterns for food and F&B brands.
Interior
Interior mood references
References with strong space, lighting, color, and material mood.
Carousel
Carousel references
Carousel structures that stop the scroll and keep people swiping.
Video
Video references
Video references across Reels, Shorts, and TikTok.
AI
AI-generated content references
Content patterns using AI-generated image and video moods.
UGC
UGC reference collection
Content references with lived-in usage, review language, and native creator tone.
Launch
Launch campaign references
Content patterns for new product and service launches.
Performance
Performance ad references
Ad structures that can become testable creative hypotheses.
Creator
Creator hook references
Creator formats that stop the scroll with the first line or first frame.