Guide
Search references by color and mood
Find references when the visual tone comes before the keyword.
Color and mood search helps during early campaign planning. Use palette, lighting, background density, and text tone as the first criteria.
When mood comes before keywords
Early campaign planning often begins with a color, lighting style, texture, or atmosphere before an exact keyword exists. In that stage, organizing references by mood can be more useful than searching by platform or category alone. Similar palettes help keep brand tone consistent while still making room for new formats.
Evaluation criteria
Compare primary color, contrast, subject distance, text density, and background complexity. The same purple palette can feel premium, playful, or technical depending on light and composition. When saving references, add a short mood note so designers and marketers can discuss the same visual target.
How teams use it
Mood references turn vague phrases like “more polished” into concrete examples. They reduce revision loops because everyone can point to the same visual direction. At the beginning of a project, collect broadly; near production, keep only the references closest to the brand system.
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